Benefits of Hashtags for Business

Benefits of Industry-Specific Hashtags

This category can include broad terms such as an industry name. Additionally, it could include common terminology, trends, the names of influencers and current or upcoming events. In other words, anything that a person would instantly associate with a specific industry. What are the benefits of using these kinds of hashtags?

Get found by a relevant, interested audience

Non-specific hashtags group your posts and tweets with others on unrelated topics. The result? Most likely, the majority of people searching that tag won’t really be interested in what you do…if they can find you at all. After all, the less specific the phrase, the more posts there are to sift through.

Being industry-specific makes you visible to people who’ve demonstrated their interest in your industry by searching a related hashtag.

Build a community

Industry-specific tagging will allow you to reach a wider audience outside of just your friends and followers. You can join in on current discussions within your industry and encourage others to get involved in the conversation as well.

Boost your authority and credibility

The most authoritative and well-known businesses in your industry are using industry-specific hashtags. If your relevant posts and tweets are grouped under those same tags, you’ll appear and become more credible yourself.

Benefits of Location-Specific Hashtags

There are at least two subcategories within this category: Broad and specific. A broad location is just the name of a place such as #NewYork. This might come in handy, for example, if you were tweeting about being in town for a conference.

On the other hand, more specific tags add more detail. A commonly-used formula is #(place) + (profession) such as #bostonyoga.

Increase reach

When a tag falls into a broad category, you become visible to people with a shared interest in a particular location. These same people just might have an interest in your business too. Of course, this wouldn’t be a primary source of new leads, but it could certainly generate some.

Remove a significant amount of competition.

If you go the specific route, you’re not competing to be recognized for a broad term in a large pool of others trying to do the exact same thing. In other words, you have to fight far fewer competitors for the attention of potential leads.