How To Make Effective Boosted Post on Facebook?

Boosted Posts are the most basic advertising option Facebook has to offer. Organic reach on Facebook is low across the board to begin with, which means that a post on its own is likely to reach a very small portion of your target audience. With Boosted Posts, Facebook takes a previously shared post from your Facebook business page and makes it more prominent across the platform.

Advantages of Boosting Posts on Facebook

In addition to being a great first step for Facebook advertising, Boosting Posts offers a few other advantages.

Increased Visibility

With the amount of content constantly being publishing on Facebook, organic posts can easily get lost in the shuffle. Facebook Boosted Posts appear higher in users’ News Feeds, giving them a greater chance of being noticed. Posts appearing higher in Facebook News Feeds is akin towebsite pages appearing higher in search engine results. They get more exposure.

Greater Reach

Compared to a free post, Boosted Posts are likely to reach a larger and more relevant audience. In addition to appearing in front of your fans and followers, Boosted Posts can also target users based on location, interest, age, and gender. This gets your business on the News Feeds of users who may be interested in your business, but whom you have not yet reached.

Ease of Use

Facebook makes the Boosted Post process very easy. You can boost any kind of post, be it status updates, photos, videos, or offers from your business page. Facebook automatically formats them for News Feed specifications, saving you time and work.

When to Boost a Facebook Post

As mentioned above, just because you can turn anything into a Boosted Post doesn’t mean you should. Read on to better understand the best time to boost a post.

Proper Engagement

A post should not be boosted solely for the sake of obtaining a bunch of likes. Likes are a type of engagement, and engagement is good! However, proper engagement with your posts is the result you should aim for.

What is proper engagement? Proper engagement is when people in your target audience are liking the post, asking questions about it, tagging friends in the comments, or sharing the post. It’s when they are taking action that helps to grow your business, such as filling out lead forms,visiting landing pages, visiting your website, or even converting into customers.

For example, let’s say you own a trendy clothing boutique, and you post a link to Urban Outfitters’ new spring line. Since the post is thoughtful, relevant to your industry, and interesting to your audience, the post gets more engagement than usual. However, that does not mean you should boost it. Boosting that post will lead to increased traffic and engagement to Urban Outfitters, not your business.

Boost for Relevancy

You should only boost high-performing posts if they are relevant to your business specifically, and facilitate important behaviors such as website visits, conversions, and even sales.
Why Should I Pay to Post Something on Facebook?

If it’s free to post on Facebook, then why pay to play? One of the reasons social media marketinghas such a huge upside is because it’s free. However, if you really want to make a name for yourself online, paid advertising is the way to go as it can significantly boost your visibility, brand awareness, and more.

Unless you have tens of thousands of followers, your organic Facebook posts probably won’t reach as many News Feeds as you’d like, so you’re essentially relying on your fans and followers to see them by going directly to your business page. When you pay Facebook to promote your posts, you increase your visibility on newsfeeds and across Facebook—to those most likely to be interested in your business.

Even Facebook business pages with 100k followers pay to play. Facebook targeting is so effective that it can help even large businesses to reach new audiences.

If you’re unsure about Facebook advertising, give it a go with a Boosted Post! Use the information above to guide you, and use the results to improve your strategy over time.